Information, Features, Reviews & Pricing about Matomo
What is Matomo?
Matomo is an open-source web analytics platform that offers comprehensive insights into website traffic and user behavior. It provides features such as real-time data collection, heatmaps, session recordings, goal tracking, and e-commerce analytics. Matomo emphasizes user privacy and data ownership, ensuring compliance with privacy regulations like GDPR. It offers both cloud-hosted and on-premise solutions, allowing users to choose the deployment method that best fits their needs.
Key features
- Standard Statistics ReportsComprehensive reports covering Visitors, Actions, Referrers, and Goals/Ecommerce.
- Real-Time Data UpdatesDetailed view of website visits, pages, and goals in real time.
- Customizable DashboardsCreate tailored dashboards to track key metrics for all your websites.
- Ecommerce AnalyticsAdvanced features to understand and improve your online business performance.
- Goal Conversion TrackingTrack business objectives and identify areas for improvement.
- Event TrackingMeasure user interactions on your website or app.
- Heatmap AnalyticsVisualize user behavior with heatmaps, scroll maps, and click data.
- Session RecordingRecord and replay real visitor interactions on your website.
- A/B Testing PlatformExperiment and optimize your website and campaigns.
- User SegmentationAnalyze reports based on user segments with over 110+ options.
- No Data LimitsKeep all your data without any storage limits, forever.
- Free and Open Source100% FREE software under the GPL license, suitable for commercial use.
- Data Export OptionsExport your data in various formats like Excel, XML, and JSON.
- User PrivacyGDPR compliant with IP anonymization, DNT support, and cookie options
- Official Mobile AppTrack your Matomo analytics on your Android or iOS device.
Pricing
Matomo offers both free and paid plans. The free version provides essential analytics features suitable for small websites. Paid plans start at €19 per month for the Cloud version, offering additional features and support. The On-Premise version is free to download and use, with optional paid plugins and support services available.
Reviews
Şafak X.com
If you run a WordPress site, go to plugins and install Matomo Analytics, then enable tracking in the settings. Thank me later.
CHA Trustpilot
A paid major downgrade from GA. The software lacks so many basic functions that you would assume a paid tracking software would have. It doesn’t even by default, differentiate between paid and organic traffic. The support is also awful. There’s no live chat, and when emailing them you will 9/10 times get a response that is not helpful, or they will refer you to their community xD
Ianne Trustpilot
Matomo is far from being usable in production I hope it will save time for those who want to try it. They are proposed as an alternative to Google Analytics but they are not even remotely compared to the steps backwards made by Google with GA4. The documentation is laconic and disorganized, and lacks examples for the most basic cases. Their tag manager just doesn't work. The community is practically non-existent. I wasted 2 weeks trying to get Matomo working and now I have to throw all the work away because there's no way.
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