Information, Features, Reviews & Pricing about Adobe Analytics
What is Adobe Analytics?
Adobe Analytics is a comprehensive analytics solution that empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. It offers advanced analytics capabilities, including real-time data collection, segmentation, and reporting, enabling organizations to optimize digital marketing strategies, improve user experiences, and drive business growth.
Key features
- Customer Journey AnalyticsInstantly delivers first-party customer insights by connecting customer identity and interactions across channels, devices, and time.
- Digital Analytics for Web and MobileHelps understand visitor engagement across digital properties to optimize digital marketing strategies, improve user experience, and drive business growth.
- Real-time behavioral data collectionCollect and ingest behavioral data in real-time from web and mobile channels.
- Automatic data conversion for analysisAutomatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, and identify friction in digital experiences.
- AI-powered insightsEquip marketers and analysts with AI capabilities that speed through analyses to generate insights quickly.
- Integration and sharingIntegrate and share insights, segments, and outputs across other business applications.
- Product AnalyticsDiscover and act on meaningful product and user insights through purpose-built analyses to optimize the user experience.
- User journey monitoring and optimizationMonitor, understand, and optimize individual customer and user experiences along their product journey.
- Dynamic metric creationCreate metrics on the fly to answer questions about product and user experiences.
- User audience creation and activationCreate and activate user audiences and cohorts through native integrations with other Adobe products.
- Content AnalyticsMeasure and visualize creative asset performance across channels to create more relevant and compelling content.
- Creative content data analysisCollect and ingest creative content data and meta-data for assets, including images, then analyze and visualize performance.
- Content attribute analysis with AIUnderstand what characteristics drive engagement with AI and machine learning services that automatically break down every asset experience into granular content attributes.
- Robust governance toolsLeverage robust governance tools — like data labeling and access controls — critical for data integrity and organizational requirements.
- First-party customer data analysisGain a deeper understanding of your business with first-party, customer-level data analysis.
- Flexible data frameworksGet modern, flexible data frameworks to ingest, process, and correlate all customer data types for advanced analytic capabilities.
- Customer journey visualizationVisualize the complete customer journey across digital and offline channels for a more cohesive view of the customer.
- Generative AI toolsUse generative AI tools to accelerate everyday tasks for analysis and optimization across billions of data points.
Pricing
Adobe Analytics offers customized pricing based on the specific needs and scale of the organization. Small to midsize companies may find packages starting from $2,000 to $2,500 per month, whereas larger enterprises may incur costs exceeding $10,000 per month.
Reviews
Vinayak S. G2
Best tool for analytics data and visualization. The best part is their data visualization and performance. This could be one of the best tools for large enterprises seeking detailed actionable insights.
Anonymous Gartner Peer Insights
Adobe Analytics offers a wide range of features including real-time analytics, segmentation capabilities for advanced reporting, and deep dive into the data.
Abhinav S. TrustRadius
Adobe Analytics is an effective and powerful tool for data analytics with tremendous features of getting data insights in several forms. Its ability to provide a good dashboard to make it easy to understand the data and map it based on our own requirements is quite impressive.
Anonymous SoftwareAdvice
Adobe Analytics was cost-effective, has fast data extraction capabilities, and is easy to use with very high adoption amongst internal teams. It also offers retroactive data updation.
Anonymous Capterra
Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional costs.